Captain Contributor

Open Enrollment Tips for TPAs

It’s open enrollment time. That means third-party administrators (TPAs) are working with clients to set up plans for the new year. We’ve compiled some tips and reminders for benefits administrators to help them through this stressful season. Tip #1: Know Your Audience Each employer group will be different, so tailor your presentation accordingly. Occupation, geographic location, and generational cohort may affect employees’ wants and needs. For example, Millennials, Gen Xers, and Baby Boomers may each

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Whitepaper: Addressing Education Gaps is Key to TPA Growth

Consumers have more choice than ever when it comes to healthcare benefits. However, research suggests they are not using those benefits as effectively as they could due to knowledge gaps. For TPAs, understanding where those gaps exist and providing solutions to address them is key to client satisfaction and business growth.

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Whitepaper: How TPAs Can Use Partner Marketing Programs to Grow Revenue and Cut Costs

In the employer-sponsored benefits industry, leading providers of account management solutions offer partner marketing programs to help third party administrators (TPAs) operate their businesses, market their services, and educate target audiences about tax-advantaged benefit accounts. However, these programs can vary substantially from vendor to vendor. For the independent TPA, evaluating partner marketing programs often is overlooked, or at least not seriously considered, until after the contract is signed. As part of the customer service experience,

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