Partner Marketing

How Can Benefits Education Help TPAs Grow?

Roughly one-third of employees need help understanding their benefits in any given year. TPAs can increase benefits adoption and usage by providing a thorough, easy-to-understand benefits education – ideally, that continues year-round. Participants Need Benefits Education As society faces constant information overload, Ameritas has found several causes of the need for increased benefits education: Why is benefits education a TPA problem? TPAs are retained by brokers and employers to create valuable benefits programs in support of

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Effective Benefits Strategies for a Multi-Generational Workforce – DataPath Whitepaper

With four distinct generations in the workplace, employers and benefits administrators find it challenging to build a benefits plan and education strategy that meets the needs of all age groups. Based on their personal experiences, each generation has its own expectations and preferred style of communication. To reach these groups, employers and communicators should develop a multi-faceted approach that will deliver the best results and happier employees. Generational Differences: The Great Divide In today’s work

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Whitepaper: How TPAs Can Use Partner Marketing Programs to Grow Revenue and Cut Costs

In the employer-sponsored benefits industry, leading providers of account management solutions offer partner marketing programs to help third party administrators (TPAs) operate their businesses, market their services, and educate target audiences about tax-advantaged benefit accounts. However, these programs can vary substantially from vendor to vendor. For the independent TPA, evaluating partner marketing programs often is overlooked, or at least not seriously considered, until after the contract is signed. As part of the customer service experience,

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Brochure: Partner Marketing – Investing in Your Success

For 40 years, DataPath has built a reputation for providing superior customer service, knowing that our clients’ success is crucial to our own. Among the ways in which we deliver value to our clients is through our unique and ever-expanding Partner Marketing program that includes:

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