Benefits that Attract and Retain Baby Boomers
This is the first in a four-part series on building benefits packages that resonate with different generations. This article focuses on effective benefits strategies for Baby Boomers, including preferences and engagement recommendations. Born after WWII, between 1946 and 1964, Baby Boomers have been a driving force in American society and the workplace for nearly their entire lives. As enrollment season nears, let’s review this generation’s motivations, which benefits they find most important, and how they learn